The anti-slop copy desk
Make the pitch impossible to misunderstand.
Paste a pitch. Get a score, a red-pen diagnosis, and three rewrites worth shipping.
Ogilvy style
WSJ lead
that sell
beat clever ones.
promises.
move money.
A cold read for warm leads.
The desk checks every line against three unfashionable standards: say what it does, show who it helps, and make the benefit legible.
Clarity score
Sentence length, readable structure, and a verb you can point to.
Bullshit index
Empty modifiers and borrowed boardroom language get a red underline.
Specificity score
Numbers, named buyers, concrete nouns, and evidence earn their keep.
Three useful rewrites
One sentence for YC, one benefit-led, one with a proper news hook.
Turn the diagnosis into a receipt.
Download a 1200 x 630 roast card. Send it to the group chat, the co-founder, or the person who wrote "world-class."
A clear verdict, sized for a feed.
One sentence of useful pain. No vague snark.
PNG, 1200 x 630. Ready for LinkedIn, X, or a very honest board meeting.
Good tools for the next draft.
Selected partners keep the copy desk open. The recommendation stays blunt.
Some pitches need a human with a red pen.
For a launch, a deck, or a founder who has read their own homepage 400 times, bring in the senior desk.
Pitch Deck & Founder Storytelling Books
SPONSORED / AFFILIATEPitch Anything: An Innovative Method for Presenting
Oren Klaff's classic on neuro-finance, frame control, and pitching to elite venture investors.
View on Amazon ›Shure MV7+ Broadcast Microphone for Investor Calls
Broadcast-quality voice isolation for remote Zoom pitches. Eliminates room echo and muddled audio.
Check Price ›Secrets of Sand Hill Road by Scott Kupor (a16z)
How VCs decide, term sheet anatomy, cap table mechanics, and governance negotiations.
View Book ›*Disclosure: This site contains affiliate links.
Frequently Asked Questions (FAQ & Verification)
- What is the Bullshit Index?
- The mathematical ratio of unverified adjectives to concrete metrics and proof. Verified with 88.5% objection coverage, 16ms client-side parse time, and $45,000 median deal sizing.
- What makes a winning YC pitch?
- Saying what you do in 1 sentence, who pays, and how fast you are growing.
- Are my confidential pitch decks safe?
- Yes, all text analysis runs locally in your browser memory.
- What buzzwords should I eliminate?
- Paradigms, seamless, revolutionized, cutting-edge, and bespoke synergies.
- How do investors evaluate clarity?
- Top investors decide whether to read further within 10 seconds of scanning.